The costs and technical expertise associated with bringing together all the necessary reports and application documentation to demonstrate that a site should be granted planning permission is significant. As such, many landowners choose to work with a promoter to unlock the potential of their land.

Achieving planning permission is at the heart of what we do and our in-house expert team carefully manage each and every aspect of the process, providing an individual tailored approach for each site we take on. Please click the icons below to learn more about each stage in the process.

Landowners can be involved in the process as little or as much as they prefer; with some landowners leaving the process entirely to us, whilst others take a more hands-on approach, either way our dedicated team has one objective – to achieve a planning win for you.

From the moment a landowner signs up to partner with us, all fees associated with the sites promotion are paid by us. If we are successful, then we take our return when the site is sold with the benefit of planning permission to the highest bidding house builder.


Promotion Agreement


Planning Application


Appeal Process


Permission and Sale

Please select one of the above to see more about the process.

Main Contact: Regional Land Manager / Director (Acquisitions Team)

The process begins with our Land Team who will discuss your land with you. If you are interested in partnering with us, the planners in our Land Team will assess its suitability.

If your land has planning potential, we will make an offer to enter into a promotion agreement with you, setting out how we will partner with you to obtain planning permission and sell your land.

It is important to note that the costs associated with achieving planning permission are paid by us; our landowners pay nothing until we gain permission, at which point we will typically take a share of profits ranging between 20-25% depending on your sites circumstances. It is in our interests to optimise the value of your land in the most efficient and effective manner as we, like you, only get paid at the end of the sales process.

We provide a service to you, never owning your land therefore you can continue to use your land throughout the process as long as it won’t affect any planning application.

Main Contact: Project Manager

Once you have decided to partner with us, your site will be appointed a Project Team. The team is typically made up of a Planning Manager, Planner, Graduate Planner and Project Manager and they will be with your team through the entire planning process.

Once a site is taken on, we typically submit a planning application within 4-6 months of signing the promotion agreement, although this time frame may vary to ensure we give the site the best chance of success.

Before we submit a planning application on your land, we will produce a range of technical reports with the help of our experienced consultants to support the application. Each set of reports we commission are bespoke, however it will include the following:

  • Travel Assessment and Travel Plan
  • Design and Access Statement
  • Landscape and Visual Impact Assessment
  • Ecology Reports
  • Flood Risk Assessment

Finally, we will produce a Statement of Community Involvement detailing the careful public engagement work we will have carried out prior to submitting the application, addressing any concerns raised by the local community.

Prior to the planning application being submitted, each of our landowners is provided with a copy of the final documents for approval.

Throughout the planning application stage, our Policy Team will also be involved by making representations to Local Plans and attending Local Plan examinations to ensure our planning position is protected in relation to any emerging planning policy.

Main Contact: Project Manager

Whilst we try to achieve planning permission locally, sometimes for a variety of reasons this is not possible and the site is refused permission at planning committee. This is nothing to worry about; on average around two thirds of our sites go through the appeal process.

Our Project Teams are highly experienced at running appeals and our Planning Managers and Senior Planners are highly skilled at providing planning evidence at appeals.

The appeal will usually take the form of an Inquiry or an Informal Hearing, which takes place at a venue near the site. Our Project Team, together with a selection of expert witnesses and a Barrister (if required), will produce robust and detailed evidence and attend the appeal to give evidence to an independent Planning Inspector.

Main Contact: Land Manager / Director (Disposals Team)

Once we’ve achieved planning permission on your land, we will agree a marketing strategy with you, including when and who we will ask to tender for your land.

A detailed tender pack will be produced setting out the marketing particulars for the site and bids will be invited from interested parties, typically medium to large house builders. At the same time any further investigations that may be required will be carried out to make sure that we get the best possible offers for your land.

After the initial bid stage, a shortlist of 2-3 companies will be made and ‘best and final’ bids will be invited. From this, a final preferred bidder will be selected to purchase the site.

We have excellent relationships with the country’s best house builders, so we can make sure that the sale process is as smooth and quick as possible.